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The 'Frat Food' Series
I co-created and ran a social media series with two collaborators, which ultimately reached over 10 million total views and grew the account to more than 30,000 engaged followers. Together, we managed every aspect of the series, from brainstorming content ideas to negotiating brand partnerships. I handled legal documents, edited videos and coordinated with other collaborators. I also actively engaged with followers, responding to comments and messages to foster a strong, interactive community. This project allowed me to sharpen my skills in digital marketing, content strategy, audience engagement, and project management, while learning how to balance creativity with professionalism and brand alignment. Managing the series from start to finish with my collaborators taught me how to communicate effectively, delegate tasks, and craft strategic storytelling that resonates with a broad audience.


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